Wordtune

Wordtune, by AI21 Labs, is an AI-powered writing assistant used by millions to rewrite, summarize, and enhance their text in real time.
Challenge

As Wordtune expanded its product offering, the team set out to enhance accessibility, usability, and growth across platforms. This meant designing experiences that could deliver real-time AI writing support in technically constrained environments, while also driving sustainable user acquisition through high-performing, content-driven touchpoints (SEO-optimized writing tools). The core challenge: translating powerful functionality into intuitive, accessible interfaces that engage users wherever they are.

Outcome

We designed a keyboard UI that delivers real-time suggestions without interrupting the writing flow, and a system of focused, high-utility landing pages that turn search traffic into active users. Together, these solutions expanded Wordtune’s reach while staying true to its core value, helping people write better, effortlessly.

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