Challenge
Because Komoona offers a fully automated, hands-off approach that requires no integration or in-depth ad-tech knowledge from publishers, a self-explanatory platform with robust capabilities was required.
Outcome
A system that uses a combination of cutting-edge machine-learning algorithms and big-data technologies to augment its understanding of the RTB ecosystem, allowing it to forecast, A/B test, and monetize traffic in such a way that each user impression always receives the highest bid.
