The Italian noun Brio comes from Spanish Brío “energy, determination”, ultimately from Celtic Brīgos “strength”. It is the quality of being active or spirited or alive and vigorous. In Latin, it is used as a synonym for the word “Life”. It says that “If you do something with brio, you bring all of your zest and vigor to it!”
Product creation is an evolutionary process. Escorted by Brio, inspired by the fruit's life cycle; It not only grows in size but changes characteristics over time. The seed develops into a flower, into a premature fruit, then into a red, juicy, sweet, beautiful edible fruit.