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ProductRoom

Research-based, results-driven UX guidance and training

Welcome to Product Room. A 6-month product coaching programme for early-stage startups. Individual, evidence-based, built around your product.

Approach
i.
Evidence over assumptions
Briology converts product knowledge into operational intelligence - vision, goals, feedback, design decisions, market analysis, competitor research, qualitative insights, and behavioral data become active inputs for both designers and agents, shaping every recommendation, specification, experience, and implementation decision.
ii.
Real product, real code
Design and build go together - from definition to shipped feature.
iii.
Retention as the metric
Product Design & Engineering should own retention.
iv.
Briology as memory
When new behavior contradicts an assumption, the system traces it back to the original evidence, surfaces the affected decisions, and shows exactly what needs to change and why - keeping design evolution grounded in real user outcomes.
PROGRAMS
i.
Business Coaching
Individual track
16 sessions · 2h each · 6 months · Personalised
View details →
ii.
Open Call
Group cohort track
6 startups · 3 phases · 6 months · Structured
View details →
iii.
Activity Plan
Apply & plan your programme
Fill in before we begin — defines your goals, timeline and sessions.
Fill in Activity Plan →
Intelligence Layer
Briology
Intelligence layer - all data & feedback, across all steps of the process. Knows your design system, code patterns, history, vision and goals.
Learn about Briology →
Business Coaching
Product Room.
Individual coaching, built around your product.
Suggested Format
8/16 sessions · 4/2h each · 6 months
Note: different timeframe affects no. of sessions
Face to FaceOnline
Objectives & Plan
TS
Enterprise development & regional growth
Startup Unit
Support 5–6 startups through product development
Foundation → Demo → PoC → MVP → Stickiness
Activity Plan — per startup
i.Project context
ii.Coaching objectives
iii.Methodology & timeline
iv.Session agenda
Who is in the room
FoundersCTOProduct decision-makersValidation team
Contents — 16 Sessions
i.
Foundation
& Internal Demo
ii.
PoC
& Design Partners
iii.
MVP Build
& Stickiness
Individual by design
Each startup moves at its own pace - the Activity Plan defines the timeline and agenda.
Product Strategy
How every feature gets built
1.Vision and goals
2.Market & competitive analysis
3.Feature Definitions
4.Experience approach and mental models
5.Design System
6.Design to Code
7.Feedback to Implementation
Briology
Intelligence layer - all data & feedback, across all steps of the process. Knows your design system, code patterns, history, vision and goals.
Learn about Briology →
Suggested structure
16 sessions · 2h each

This program is structured across six stages, helping founders move from discovery and validation to MVP development and growth readiness.

I.
Foundation
Sessions 1–4
Product audit
Discovery
Competitive audit
Positioning
Guest: Unicorn Founder
II.
Internal Demo
Sessions 5–6
Demo concept
Concept Validation
Success & KPIs Definition
Experience Roadmap
Guest: Product Expert
III.
PoC Definition
Sessions 7–9
PoC scoping
Partner recruitment strategy
Outreach sequence design
Feature gap analysis
Guest: Founder w/ Design Partner Experience
IV.
PoC Testing
Sessions 10–11
PoC results review
Insights synthesis
Partner-sourced intelligence
MVP transition planning
Guest: Industry Expert
V.
MVP Build
Sessions 12–14
MVP scoping
First real user interview
Onboarding design
Competitive feature prioritization
Guest: Growth Expert
VI.
Stickiness
Sessions 15–16
Retention analysis
Public Demo Day
Product deck refinement
Competitive narrative development
Keynote: Pre-Seed Investor
The journey
Discover→Define→Design→Validate→Build→Monitor & Improve
OpenCall
6 startups · 1 cohort
Phase 1: Foundation
Audit · Competitive landscape · Demo blueprint · Internal testing
Phase 2: PoC + Design Partners
Feature gap analysis · PoC scoping · Design Partners recruitment · PoC testing · Partner-sourced intelligence
Phase 3: MVP + Stickiness
MVP build · Real users · Retention loops · Demo Day
i.
Foundation
Month 01
Product audit sprint
Demo blueprint
ICP definition workshop
Competitive landscape audit
Guest: unicorn founder
ii.
Internal Demo
Month 02
Internal demo day
Cohort cross-testing
Structured peer feedback
Demo differentiation check
Guest: product expert
iii.
PoC Definition
Month 03
PoC scoping sprint
Partner recruitment
Outreach sequence design
Feature gap analysis
Guest: founder w/ design partners
iv.
PoC Testing
Month 04
PoC results — present & iterate
MVP transition planning
Iteration decision log
Partner-sourced intelligence
Guest: industry expert
v.
MVP Build
Month 05
MVP scoping sprint
First real user cohort
Onboarding design
Competitive feature prioritisation
Guest: growth expert
vi.
Stickiness
Month 06
Retention analysis sprint
Public Demo Day
Tractor-ready product deck
Full competitive arc narrative
Keynote: pre-seed investor
Weekly online check-ins
Monthly guest speaker
Competitive analysis thread
6 startups · 3 phases · 6 months
Briologyknows your product.

The layer between your thinking and the implemented product. It knows your company, service & product, definitions, requirements, vision, goals, holds your taste, and makes every output match both.

What it does

Product Design & Engineering should own retention. The #1 reason customers leave is experience failure - broken onboarding, unmet expectations, unnecessary friction.

4 LAYERS
Vision
Defines the product's purpose, target users, core principles, and boundaries. Serves as a reference point for product and design decisions, helping the team stay aligned over time.
Field
Captures ongoing user and stakeholder input, including interviews, feedback, behavioral data, and usage patterns. In the absence of direct user access, decisions are informed by existing research, comparable products, and design judgment. Personas and user journeys are updated as new evidence becomes available.
Roadmap
Tracks upcoming work and the rationale behind prioritization decisions. Maintains a record of key product and design choices, making them easy to revisit and understand later. Helps identify and manage tradeoffs between competing priorities.
Features
Documents feature requirements, goals, expected usage, implementation considerations, and open questions. Briology's Spec Translator converts design artifacts and briefs into structured Claude Code prompts, including relevant context, constraints, and patterns to support faster and more accurate implementation.
Agents
CapabilityWhat it does
Client MemoryKnows each client's design system, code, patterns, and history. Loads automatically - company vision, market data, retention thesis, persona goals, funnel analytics, users & stakeholders feedback.
Spec TranslatorTurns a Figma sketch + brief into a rich Claude Code prompt.
Variation EngineGenerates real code variations to compare and refine.
Consistency CheckerFlags inconsistencies across screens, components, and decisions.
Decision LogRecords every design decision with reasoning, queryable later.
Pattern LibraryYour taste, encoded - patterns Briology pulls from when generating output.
Dashboard
Overview of your product intelligence.
This Month ▼
＋ New Item
Active Features
24
↑ 12% this month
Retention Opportunities
8
High impact
Open Decisions
5
Needs review
Stakeholder Feedback
42
New this week
AI Recommendations
6
Ready to explore
Retention Impact
Based on feedback and usage
100%75%50%25%0%Apr 1Apr 8Apr 15Apr 22Apr 29
Retention Rate
Industry Avg.
Top Opportunities
View all
◎
Improve onboarding completion
Impact: High · Effort: Medium
⊕
Reduce feature discovery time
Impact: High · Effort: Low
✦
Increase activation in week 1
Impact: Medium · Effort: Medium
Recent Activity
◐
New feedback from Dr. Sarah Kim
2h ago
▣
Decision logged: Onboarding flow v2
Yesterday
＋
New feature added: Care Plan Builder
Yesterday
✦
AI insight: 3 retention opportunities found
2 days ago
Definitions
Part of your live Briology workspace. This is a demo — the Dashboard is fully populated.

Activity Plan
Canvas

Your upcoming first session is mostly about building the right plan to reach your goals. We’ll fill this in together: company goals, session plan, expected deliverables.
Before we meet, add anything you already know or want, so we start from your thinking rather than a blank page. Everything here is optional, fill in only what you feel ready to answer.

01Basics
02Now
03Goals
04Constraints
05Sessions
06Deliverables
07Scaling
Names and roles of the people attending sessions
Users, activation, retention, revenue, pipeline, whatever you measure.
Could you point out any product direction, concept or approach you started and stopped, and what made you stop?
The more specific, the better: list your expectations from the Product Room Program.
e.g. X active users, X% retention after 30 days
Investor meetings, launches, funding rounds, conference demos…
Name and role, and whether they will be in the sessions
Within a week, a month, or not easily

Fill in anything you already know you want. Anything you leave blank, we’ll work out together.

  • Drag a phase heading to change where that phase begins.
  • Skip anything that you think doesn’t apply to you.
WeekCalendar WeekTopic / FocusFormatWho attendsNotes
PhaseDeliverableWhat “done” looks likeThis is our suggestion. Change it if it doesn’t match what you’re aiming for.
Phase 1Demo + feedback report
Phase 2Tested PoC + design partner log
Phase 3MVP live + retention data
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Submitted Activity Plans
Submissions are collected in Webflow — open Site Settings → Forms to read, filter and export every company’s plan.